英语翻译Marketing mix 是企业应付和赢得竞争的有效手段,是协调企业内部各部门工作的纽带,是企业合理分配营销预算的依据.从制定产品策略入手,同时制定价格、促销及分销渠道策略,组合成策略总体,以便达到以合适的商品、合适的价格、合适的促销方式,把产品送到合适地点的目的.企业经营的成败,在很大程度上取决于这些组合策略的选择和它们的综合运用效果.市场营销组合是指企业针对目标市场特点和要求,综合运
网友回答
Marketing mix is a business deal and win the petition,effective means of coordinating the work of various departments within the bond,a reasonable allocation of corporate marketing budgets.Starting from the development of product strategy,and pricing,promotion and distribution channel strategy,bined into the overall strategy to achieve with the right products,right price,right marketing approach,the purpose of the product to the right place.Business success or failure depends largely on the choice of portfolio strategy and the integrated use of their results.
Marketing mix refers to the enterprise characteristics and requirements for the target market,the integrated use of corporate control factors,the implementation of the best bination to achieve the business objectives of the overall marketing activities.
Enterprises can control include:product (Product),price (Price),sales channel (Place),promotion (Promotion).
Characteristics of the marketing mix:
1,the marketing mix factors controllable
2,the dynamic nature of the marketing mix
Marketing mix,with changes in market conditions and business factors that control the dynamic changes of multiple binations.
3,a pound of the marketing mix:
Corporate marketing mix elements of both panies controlled product,price,channel,promotion of the overall portfolio,but also includes within each sub-bination of controllable factors.This needs to adapt to market conditions and consumer sub-portfolio,the overall marketing mix is the best business basis.
4 marketing mix are subject to the constraints of the enterprise market positioning strategy,market positioning strategy that is based on the design and arrange the appropriate marketing mix.
Proper arrangements for corporate marketing manager of corporate marketing,marketing mix an important role in the success or failure:
(1) can exceed and give full play to the petitive advantage and achieve corporate strategic decision-making requirements;
(2) strengthen the petitiveness and adaptability,so that corporate power was invincible;
(3) can work closely with various departments within the enterprise,division of labor,a coordinated marketing system (overall marketing),the flexibility to effectiv