Making an advertisement for television often costs more than a movieFor example, a two-ho

Making an advertisement for television often costs more than a movie．For example, a two-hour movie costs $ 6 million to make．A TV mercial can cost more than $ 6 000 a second．And that does not include cost of paying for air time(电视节目开始的时间)．Which is more valuable, the program or the ad? In terms of money--and making money is what television is all about  the mercial is by far the more important．
Research, market testing, talent, time and money-----all e together to make us want to buy a product．No matter how bad we think a mercial is, it works．The sales of Charm went up once the ads began．TV mercials actually buy their way into our head．We, in turn, buy the product．
And the ads work because so much time an attention are given them．Here are some rules of mercial ad making．If you want to get the low middle-class buyer, make sure the announcer has a tough, manly voice．Put some people in the ad who work with their hands．If you want to sell to upper-class audience, make sure that the house, the furniture, and the hair style are the types that the group identifies (识别) with．If you want the buyer feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself
We laugh at mercials．We don't think we pay that much attention them．But facts show we are kidding ourselves．The making of a mercial that costs so much money is not kid stuff．It's big, big business．And it's telling us what to think, what we need, and what to buy．To put  it simply, the TV mercial is a form of brainwashing．
【小题1】TV mercials are more important than other programs to television because     ．A．they bring in great profits (利润)B．they require a lot of money to makeC．they are not difficult to produceD．they attract more viewers than other programs【小题2】The purpose of all the efforts made in turning out TV mercials is     ．A．to persuade people to buy the productB．to show how valuable the product isC．to test the market value of the productD．to make them as interesting as TV movies【小题3】From the rules set for making mercial ads, we can see that    ．A．the lower-middle-class buyer likes to work with his handB．the more stupid the characters, the more buyers of the productC．ad designers attract different people with different skillsD．an upper-class buyer is more interested in houses and furniture than a lower-middle-class buyer【小题4】It is believed by the writer that    ．A．few people like to watch TV mercials B．TV mercials are a good guide to buyersC．TV mercials often make people laugh D．people do not think highly of TV mercialsA