发布时间：2019-07-31 23:54:54
市场营销专业英语词汇表
需要:need 欲望:want
需求:demand 产品:product
关系营销:relationship marketing 营销网:marketing network
生产观念:the production concept 产品观念:the product concept
相关群体:reference group 购买者角色:buying role
购买行为:buying behavior 认知需求:problem recognition
搜集信息:information search 组织者市场:orqanization market
派生需求:derived demand 缺乏弹性:inelastic demand
品牌策略:brand strategy 制造商品牌:manufactures brand
定价策略:pricing strategie 现金折扣:cash discount
数量折扣:quantity discount 功能折扣:functional discount
季节折扣:seasonal discount 新产品定价:new product pricing
产品组合定价:product-mix pricing 分销渠道:distribution channel
密集分销渠道:intensive distribution 选择性分销:selective distribution
独家分销:exclusive distribution 中间商品牌:intermediaries brand
批发商:whoksaler 零售商:retailer
百货公司:department store 超市:supermarket
便利店:convenience store 折扣店:discount store
促销组合:promotion mix 交流信息:municating information
人员销售:personalo selling 广告策略:advertising strateqie
公共关系:public relation 营销调研:marketing research
产品策略:product strategie 产品组合:product mix
营销观念:the marketing concept 消费者市场:consumer market
顾客满意:customer satisfaction 顾客总价值:total customer value
顾客总成本:total customer value 营销环境:marketing environment
营销信息系统:marketing information syste
市场细分策略:market segmentation startegie
目标市场策略:market tageting strategie
市场定位策略:market positioning strategie
产品市场寿命周期:the product life cycle
销售观念:the selling/sales concept
社会营销观念:the societal marketing concept
宏观营销环境:macro-marketing environment
消费者行为模式:model of consumer behavior
价值,成本和满意 :value,cost,andsatisfaction
交换和交易:exchange and transaction
营销者和预期顾客:marketers and prospect
市场营销观念:marketing management philosophy