I was reading these interesting stories behind a group of great logos in the world. Personally Nike is my favorite one – it’s so simple. And I liked the stories behind them, which made me forget all other things. McDonald’s, Apple, Mercedes Benz and Adidas own great logos as well, and they are among my favorites.
Nike
In the Greek myth, Nike is the goddess of victory and the source of inspiration for soldiers. This logo represents the wing in the famous statue of the Greek goddess. Nike’s logo was designed by Carolyn Davidson in 1971 for $ 35, and was registered as a trademark in 1995.
McDonald’s
The logo was designed in 1962 by Jim Schindler to resemble the archshaped(拱形的) signs on the side of the pany’s then walk-up hamburger stand. Later on, the two golden arches were bined together to form the M. The McDonald’s name was added to the logo in 1968.
Apple
There are different stories behind Apple’s logo. The first logo was a reference to the religious story of Adam and Eve, in which the apple represented the fruit of the Tree of Knowledge. One year later, the second logo was designed in 1977 by Steve Jobs and Ronald Wayne, and it described Sir Isaac Newton sitting under an apple tree. This logo didn’t stay long. One year later it was replaced almost immediately by graphic designer Rob Janoff’s “rainbow apple”, a rainbow-colored silhouette(轮廓)of an apple with a bite taken out of it. And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.
Mercedes Benz
The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three-pointed star that represents its rule of the land, the sea and the air. The pany was founded by Gottlieb Daimler and Wilhelm Maybach. Mercedes is the name of Maybach’s elder daughter, while Benz came as a result of a bination with Benz, Cie and DMG in 1926.
Adidas
The Adidas logo, which was created by the founder of the pany Adi Dassler, represents mountains, pointing towards the challenges that are seen ahead and goals that can be achieved. The logo was used for the first time in 1967.
【小题1】What does the author think of the stories of the great logos?A．They are boring.B．They are out of date.C．They are attractive.D．They are practical.【小题2】What does Nike’s logo stand for?A．The goddess of victory.B．The source of inspiration for soldiers.C．The statue of the Greek goddess.D．The wing of the Greek goddess.【小题3】We can learn that Apple’s present logo is .A．the religious story of Adam and EveB．a bitten apple with only one colorC．Newton’s sitting under an apple treeD．the rainbow-colored bitten apple【小题4】 stands for the rule of the land, the sea and the air.A．Nike’s logoB．Apple’s logoC．The Mercedes logoD．The Adidas logo【小题5】Which of the following time orders describes the births of the great logos?A．Mercedes Benz –McDonald’s – Nike – Apple.B．Nike – McDonald’s – Apple – Mercedes Benz.C．McDonald’s – Apple – Nike – Mercedes Benz.D．Nike – Mercedes Benz – McDonald’s – Apple.C
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(答案→)C
解析：本文介绍了世界闻名的几个商标背后的故事，发展的过程以及每个商标所代表的含义。
【小题1】C 细节题。根据文章第一句I was reading these interesting stories behind a group of great logos in the world.说明这些商标背后的故事都很有趣，都很吸引人。故C项正确。
【小题2】D 细节题。根据第二段第二行This logo represents the wing in the famous statue of the Greek goddess.说明这个商标代表的是希腊众神中的一个著名雕像的翅膀，故D项正确。
【小题3】B 细节题。根据第四段最后4行One year later it was replaced almost immediately by graphic designer Rob Janoff’s “rainbow apple”, a rainbow-colored silhouette(轮廓)of an apple with a bite taken out of it. And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.
说明现在的苹果商标是一个只有一个颜色的被咬掉一块的苹果。故B正确。
【小题4】C 细节题。根据倒数第二段前3行The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three-pointed star that represents its rule of the land, the sea and the air.说明这是奔驰的商标。故C正确。
【小题5】A 细节题。根据 The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909；McDonald’s The logo was designed in 1962 by Jim Schindler；Nike’s logo was designed by Carolyn Davidson in 1971 for $ 35, and was registered as a trademark in 1995. And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.说明A项的顺序是正确的。