There are thousands of things to be sold that are of all colors and shapes in a supermarket, making you believe that they are good enough for you to have a try. How packaging(包装)is the quiet but persuading salesman?
There on the shelves，each bottle, can and box has been carefully designed to speak to the inner self of the consumer(消费者), so that he is buying not only a product but also his belief in life. Scientists have studied on this and found that the look of the package has a great influence on the “quality” of the product and on how well it sells, because “Consumers generally cannot tell between a product and its package. Many products are packages and many packages are products,” as Louis Cheskin, the first social scientist studying consumers’ feeling for packaging, noticed.
Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw human attention quickly. Take V8 for example. For many years，the bright red color of tomatoes and carrots on the thin bottle makes you feel that it’s very good for your body. And the word “green today can keep food prices going up.
Shapes are another attraction．Circles often mean happiness, because they are pleasing to both the eye and the heart. That’s why the round yellow M sings of McDonald’s are inviting to both young and old.
This new consumer response(反应)to the colors and shapes of packages reminds(提醒)producers and sellers that people buy to meet the needs of both body and heart.
【小题1】According to the passage, seems to be able to persuade a consumer to buy the product.A．the pleasing color of the packageB．the special taste of the productC．the strange shape of the packageD．the belief in the product【小题2】It can be inferred(推测)from the passage that V8 is a kind of .A．vegetable dishB．healthy juiceC．hard drinkD．red vegetable【小题3】“And the word ‘green’ today can keep food prices going up” This sentence
suggests that consumers today are . A．starting to notice the importance of new foodB．enjoying the beauty of nature more than beforeC．beginning to like green vegetablesD．paying more attention to their health【小题4】What’s the best title of the passage?A．Colors and ShapesB．Packaging Can Talk C．The response to the packagesD．What is packing?D
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(答案→)D
解析：
【小题1】细节理解题。根据第三段的第一句话可知答案。
【小题2】推理判断题。根据第三段可知V8是一种装在瓶子里的让人感觉对身体有益的饮品。
【小题3】细节理解题。根据文章最后一段，消费者愿意买对人身心健康都有好处的产品，所以“the word‘green’today can keep food prices going up”，故选D。
【小题4】推理判断题。根据第四段可知圆形能给人幸福、平静的感觉。