You might notice something new in the next few years as you watch Disney programs: Starting in 2015, there won’t be any candy, sugary cereal or fast-food mercials aimed at kids.
The Walt Disney Company has bee the first major media pany to ban ads for junk food on its TV channels, radio stations and websites. It hopes this will stop kids from making poor food choices.
First Lady Michelle Obama called it a “game changer” that is sure to send a message to the rest of the children’s entertainment industry. “Just a few years ago, if you had told me or any other mom or dad in America that our kids wouldn’t see a single ad for junk food while they watched their favorite cartoons on a major TV network, we wouldn’t have believed you, ”said the First Lady, who heads a campaign to help stop child obesity.
The ban would apply to Disney-owned ABC stations as well as Radio Disney and Disney-owned websites aimed at families with young children. In addition, Disney plans to make changes to its kids’ menus at theme parks and resorts(度假胜地). Fast-food options will be replaced with healthier choices, such as smoothies(果汁), apples, vegetables and yogurt.
In addition to candy bars and fast-food meals, other foods that don’t meet Disney’s nutritional standards will be banned from the pany’s kid-targeted media. Any cereal with 10 grams or more of sugar per serving will be off the air. There will be no ads for full meals of more than 600 calories. Juices with high levels of sugar and foods with too much salt will also be pulled.
Leslie Goodman, Disney’s senior vice-president of Corporate Citizenship, said a pany that wants to advertise will need to show that it offers a range of healthy options.
Disney isn’t the only one pushing away unhealthy foods. Last week, New York City Mayor Michael Bloomberg suggested a ban on drinks over 16 ounces sold in movie theaters, restaurants and convenience stores in the Big Apple. He says large, sugary drinks are partly to blame for obesity.
【小题1】 What will the Walt Disney Company do from 2015? A．Produce more and better cartoons for young kids. B．Stop broadcasting advertisements for junk food on TV. C．Help kids develop healthy lifestyle in the program. D．Provide healthier food for kids while they are watching programs.【小题2】 What Michelle Obama said suggests that while watching cartoons . A．kids didn’t believe what the mercials saidB．kids don’t enjoy eating candy, sugary cereal or junk foodC．kids would see a lot of fast-food mercials on TVD．kids find pleasure in watching fast-food mercials【小题3】 The underlined phrase “be off the air” in Paragraph 5 probably means“ ”. A．not be broadcast B．be in needC．bee popularD．be praised【小题4】 According to Michael Bloomberg, to fight child obesity, kids should . A．watch fewer cartoonsB．drink less sugary drinksC．not go to movie theatersD．take more physical exerciseB
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(答案→)B
解析：
【文章大意】迪士尼公司将成为第一家停止在自己的公共媒体上为垃圾食品做广告的公司。
【小题1】选B。细节理解题。根据第二段中的The Walt Disney Company has bee the first major media pany to ban ads for junk food on its TV channels, radio stations and websites. 可知迪士尼公司将会在电视台、广播台和网站上停止做垃圾食品的广告。故选B项。
【小题2】选C。推理判断题。根据第三段中第一夫人说的话“Just a few years ago, if you had told me or any other mom or dad in America that our kids wouldn’t see a single ad for junk food while they watched their favorite cartoons on a major TV network, we wouldn’t have believed you, ”可知以前在电视上孩子们经常会看到垃圾食品的广告。故选C项。
【小题3】选A。词义猜测题。根据第五段第一句话In addition to candy bars and fast-food meals, other foods that don’t meet Disney’s nutritional standards will be banned from the pany’s kid-targeted media. 可知任何不能达到迪士尼公司营养标准的食品都不会在公司的以孩子为对象的媒体上出现, 再结合短语出现的句子可知本短语的意思为“不被宣传”。故选A项。
【小题4】选B。细节理解题。根据最后一段中的Michael Bloomberg suggested a ban on drinks over 16 ounces sold in movie theaters, restaurants and convenience stores in the Big Apple. He says large, sugary drinks are partly to blame for obesity. 可知选B项。