Every people uses its own special word to show its ideas and feelings. Some of these expressions are monly used for many years. Others are popular for just a short time. One such American expression is “Where’s the beef? ”It is used when something is not as good as it is said to be. In the early 1980s“Where’s the beef? ”was one of the most popular expressions in the United States. It seemed as if everyone using it at the time.
Beef, of course, is the meat from a cow, and this kind of food is more popular in America than a hamburger made from beef. In the 1960s a businessman named Ray began building small restaurants that sold hamburgers at a low price. Ray called this “McDonald’s”. Ray became one of the richest businessmen at last in America.
Other business people watched his success. Some of them opened their own hamburger restaurants. One pany called “Wendy’s” said its hamburgers were bigger than those sold by McDonald’s or anyone else. The Wendy’s Company began to use the expression “Where’s the beef ? ”to make people know that Wendy’s hamburgers were the biggest. The Wendy’s television advertisement showed three old women eating hamburgers. The bread that covered the meat was very big, but inside there was only a bit of meat. One of the women said she would not eat a hamburger with such a little piece of beef. “Where’s the beef? ”she shouted in a funny way. The advertisement for Wendy’s hamburger restaurants was success. As we said, it seemed everyone began using the expression “Where’s the beef? ”.
【小题1】 started McDonald’s restaurant. A．RayB．McDonaldC．WendyD．Three old women【小题2】 Other people wanted to open hamburger restaurants because they thought
. A．they could sell hamburgers at a low priceB．hamburgers were easy to makeC．beef was very popular in AmericaD．they could make a lot of money【小题3】Wendy’s made the expression known to everybody . A．with many old women eating hamburgersB．by a television advertisementC．while selling bread with a bit of meat in itD．at McDonald’s restaurant【小题4】 We can learn from the passage that the expression “Where’s the beef ? ” means . A．The beef in hamburgers is not as much as it is said to beB．The hamburgers are not as good as they are said to beC．It is used when something is not as good as it is said to beD．Wendy’s is the biggest
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解析：
【文章大意】本文主要讲述“Where’s the beef? ”这一表达语是如何产生并流行于美国大众的。
【小题1】选A。细节理解题。根据短文第二段内容Ray called this“McDonald’s”, 即McDonald’s(麦当劳)restaurant是由美国商人Ray创办的。
【小题2】选D。推理判断题。由于Ray的成功, 他成了富豪, 其他商家也看到了商机, 所以他们也开办快餐店(hamburger restaurants), 因为他们认为能赚大钱。
【小题3】选B。细节理解题。根据文章内容The Wendy’s television advertisement showed. . . 可知the expression “Where’s the beef? ”是Wendy通过电视广告使大众感知的。
【小题4】选C。细节理解题。文章的第一段中It is used when something is not as good as it is said to be. 意为某种东西不如介绍的那么好, 因此选C。