Read the following passage. Answer the questions according to the information given in the passage.
Bicycle rental panies in Beijing are going broken, because nobody wants to hire their services. Major rental operators have invested about 100 million yuan ($14.7 million) in almost 20,000 bicycles but are now struggling to survive.
A spokesman from the Bird of Freedom Bicycle Rental said the pany had already sold most of the 400 bicycles.“This is a difficult business, especially when it is cold.The cold weather almost killed the business.” he said.
Bigger rental panies are also facing challenges.Beijing Bicycle Rental Co. Ltd. which owns 8,000 bicycles, has invested more than 30 million yuan over the past year.Wang Yong, chairman of the group, said his pany had not made a profit since it began in 2005.
Almost all bicycle rental panies in Beijing require deposits of 300 to 400 yuan and then customers need to pay 10 yuan or more per hour.“I don't want to pay 400 yuan to rent a bike.It's too dear,” said Zhang Yu, a student in Communication University of China, who does not own a bike and often takes motorized rickshaws.“If renting for one day will cost 20 yuan and I rent a bike for five days, I can use the money to buy a new one.”
Although facing economic ruin, some enterprises are still hoping that conditions will improve.
IbikeMedia, one of the biggest bicycle rental panies in China, also invested tens of millions yuan in Beijing and has more than 10,000 bicycles.Li Weiwei, general manager of IbikeMedia Beijing, said his pany has a policy of no deposit and no payment.He said the pany tried to put advertisements on the bicycles and in this way, they could make profits.But they had not made a profit yet because of its small scale.However, customers must pay 20 yuan per card and also show proof of good personal credit.
In early July, the Beijing municipal government announced plans to develop a 50,000bicycle rental operation across the city.“The bigger network we have, the more citizens will rent bikes，” Li said.“This will make rental easier to citizens and we strongly need help from the government.”
【小题1】In which season is the bicycle rental business the most difficult in Beijing? (No more than 2 words)
【小题2】List the reasons why Zhang Yu is not willing to rent a bike.(No more than 6 words)
【小题3】How can IbikeMedia possibly make a profit according to Li Weiwei? (No more than 6 words)
【小题4】What is the main idea of the passage ？(No more than 10 words)
In winter.
网友回答
(答案→)In winter.
解析：本文主要讲述的就是北京的自行车出租行业所遇见的困难。
【小题1】 In winter.
细节题。根据第二段最后一句.The cold weather almost killed the business.” he said.说明在冬天这项生意最难。
【小题2】 High deposits and rental fee.
细节题。根据第四段1,2行Almost all bicycle rental panies in Beijing require deposits of 300 to 400 yuan and then customers need to pay 10 yuan or more per hour.说明押金高，租金高是主要的原因。
【小题3】 By putting advertisement on the bikes.
细节题。根据倒数第二段4,5行He said the pany tried to put advertisements on the bicycles and in this way。说明他想要在车身上打广告的方式。
【小题4】 Bicycle rental panies in Beijing are going broke./Bicycle rental panies in Beijing are now struggling to survive./Bicycle rental business in Beijing is in a difficult state.
主旨大意题，本文主要讲述的就是北京的自行车出租行业所遇见的困难。