Starting from April, 2010, you won’t be hearing the word “NBA” on sports programs on CCTV. Instead, sport host will give the full Chinese name when they refer to the NBA – National Basketball Association. You also won’t hear any other English abbreviations (缩略词) on CCTV’s Chinese programs, such as GDP (gross domestic product), or WTO (World Trade Organization). You will hear their Chinese translations.
CCTV received a notice from the State Administration of Radio, Film and Television telling it to avoid using English-language abbreviations in their reports to protect the “purity” of the Chinese language. A few other TV stations also received the notice.
Fu Zhenguo, an editor of People’s Daily, is one of the people who suggested the change. “Firstly, using English in a Chinese-speaking environment is against Chinese law,” he said. “Then, using English on Chinese TV programs is unfair to people who don’t understand English. What’s worse, it will have a bad language influence on kids and teenagers.”
A lot of netizens have criticized the move, saying that it will cause problems for them.
“I understand what CD, VCD and DVD mean when I hear them. But I won’t know what the TV programs are talking about if I hear those products’ full Chinese names,” a netizen wrote in a BBS post. Following the same post, another netizen wrote jokingly: “I’m not listening to my MP3 now. I’m listening to my Moving Picture Experts Group-1 Audio Layer 3 (动态影像专家压缩标准音频第三层面).”
【小题1】What does the underlined word “purity” in the second paragraph mean?A．纯正B．高贵C．时髦D．潮流【小题2】How many reasons did Fu Zhenguo list to show his support for the change?A．1B．2C．3D．4【小题3】Some netizens went against the change because .A．the application of abbreviations will make Chinese popular.B．the application of abbreviations will attract the youth.C．the application of abbreviations will not simplify the understanding.D．the application of abbreviations will not bring Chinese to an end.【小题4】What can be the full name of CCTV mentioned in the text?A．Close Closet Top VideoB．China Central TelevisionC．China Common Time VoiceD．Closed-Circuit TelevisionA
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