英文摘要翻译服务补救是服务者获得顾客忠诚、提高竞争力的重要方式之一.当前我国的服务行业水平差异显著,服务补救的意识和能力都存在很大的不足.尤其是在电子商务的服务中更是如此,本文分析了服务补救的内涵,并且对服务补救在电子商务的典型——淘宝中的应用提出了一定的看法. 关键词：服务补救 服务内涵 淘宝服务
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Service recovery is server for customer loyalty,improve the petitiveness of one of the important way.Significant difference was found in current our country service industry level,the consciousness and the ability of service recovery have a lot of deficiencies.Especially in the electronic merce service,this paper analyzes the connotation of service recovery,and the service recovery in the application of the typical electronic merce - taobao put forward some views.
Keywords:service recovery service connotation of taobao