英语翻译我国民营企业品牌战略现状与发展途径分析——以“王致和”品牌战略为例摘要：随着当今世界市场经济的深入发展,企业间的竞争重心已由过去的质量、价格竞争偏向企业形象和服务水平等综合素质的竞争,品牌战略在这一竞争中起着至关重要的作用.现实说明我国大部分民营企业对品牌战略有着严重的认知不足,但令人欣慰的是,也有一些企业通过走品牌战略这条道路谋求了广阔的发展前景.“北京王致和食品集团有限公司”就是一个很好的例子.所以本文以“王致和”为例,通过对其品牌战略的分析,总结经验教训、并提出完善品牌战略的重要途径.关键词：品牌战略；王致和；民企；途径 英语
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【答案】 Analysis of current branding strategies and approaches of China's privately owned enterprises
-Based on the branding strategy of Wangzhihe
Summary:acpanied with the further development of today's world economy,the focus of enterprise petition has shifted from quality and price petition in the past to petitions in pany's image,service level,and other relevant considerations of which branding strategy can play a critical role.The reality shows that a large number of privately owned enterprises are severely lacking of understandings for branding strategy,however,what is forting to notice is that there are also some enterprises who built bright futures for further development through branding strategy.Beijing Wangzhihe Gourmet Food group limited pany is an excellent example.This article uses Wangzhihe as an example,through analysis of other brands,summarizes lessons learned,and presents approaches in developing a prehensive branding strategy.
Keywords:Branding strategy,Wangzhihe,Privately owned enterprises; approach