A man once said how useless it was to put advertisements in the newspaper.
“Last week, ” he said, “my umbrella was stolen from a London church. As
it was a present, I spent twice its worth in advertising, but didn’t get it back. ”
“How did you write your advertisement? ” asked one of the listeners, a merchant.
“Here it is, ” said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read, “Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street. ”
“Now, ” said the merchant, “I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of extreme importance. Let us try for your umbrella again, and if it fails, I’ll buy you a new one. ”
The merchant then took a slip of paper out of his pocket and wrote: “If the man who was seen to take an umbrella from the City Church last Sunday evening doesn’t wish to get into trouble, he will return the umbrella to No. 10 Broad Street. He is well known. ”
This appeared in the newspaper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colors, and his own was among them. Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about the matter.
【小题1】The result of the first advertisement was that＿＿＿＿ . A．the man got his umbrella backB．the man wasted some money advertisingC．nobody found the missing umbrellaD．the umbrella was found somewhere near the church【小题2】The merchant suggested that the man should＿＿＿ . A．buy a new umbrellaB．go on looking for his umbrellaC．write another and better advertisementD．report the police【小题3】“. . . if it fails, I’ll buy you a new one” suggested that the merchant＿＿＿＿ . A．was quite sure of successB．wanted to buy him a new umbrellaC．didn’t know what to doD．was rich enough to buy one【小题4】The story is mainly about ＿＿＿＿＿. A．a useless advertisementB．how to make an effective advertisementC．how the man lost and found his umbrellaD．what the merchant did for the umbrella ownerB
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(答案→)B
解析：
【小题1】B 细节判断题。从第一段最后一句可知，做第一则广告的人白白浪费了广告费。
【小题2】C 细节判断题。从第三段内容可知，商人建议雨伞的主人再做一个广告。
【小题3】A 推理判断题。商人非常自信，认为他写的广告一定能成功，所以才说这样的话。
【小题4】B主旨大意题.题干大意：这个故事是关于 。文章通过两则广告所带来的不同效果这个故事来说明，不同的广告语言会产生截然不同的效果。意在告诉我们怎样才能写出更有影响力的广告。由此可知，B项符合文章大意。C、D两项只体现文中某一方面，不能概括全文，A项不正确。