完形填空Onefactorthatcaninfluenceconsumers

完形填空One factor that can influence consumers is their mood(情绪) state. Mood may be described 1 a temporary and mild positive or negative feeling that is generalized and not tied to any particular circumstance. Moods should be 2 from feelings which are usually much more stronger 3 to specific circumstances, and often conscious. In one sense, the effect of a consumer’s mood can be thought of in 4 the same way as our reactions to the 5 of our friends — when our friends are happy and “up”, that tends to influence us positively, but when they are “down”, that can have a negative impact on us. 6, consumers operating under a given mood state tend to react to stimuli(刺激因素) in a direction consistent with that mood state. Thus, for example, we should expect to see consumers in a positive mood state evaluate products in more of a 7 manner than they would when not in such a state. Moreover, mood states appear able to enhance(增强) a consumer’s memory.Moods appear to be readily influenced by marketing 8. For example, the rhythm(节奏), pitch, and volume of music has been shown to influence behavior such as 9 of time spent in supermarkets or intention to purchase products. In addition, advertising can influence consumer’s moods which, in 10, are more likely to influence consumers’ reactions to products.1.A.asB.aboutC.byD.with2.A.developedB.discouragedC.dividedD.distinguished3.A.relatedB.referredC.attachedD.associated4.A.nearlyB.muchC.evenD.still5.A.signalB.gestureC.viewD.behavior6.A.SimilarlyB.HoweverC.ThereforeD.Besides7.A.casualB.confidentC.seriousD.favorable8.A.tendencyB.techniquesC.temperatureD.operation9.A.degreeB.amountC.numberD.range10.A.turnB.totalC.detailD.depth