“There are no real friends or enemies in the business world”. This saying may have been on

发布时间:2020-08-16 20:59:23


“There are no real friends or enemies in the business world”. This saying may have been on the minds of bosses at China’s main online video providers, Youku. Inc and Tudou Holdings Ltd, when the one-time rivals(对手)agreed to merge (合并) on March 12. The deal will create the country’s largest pany in the online video industry, Youku Tudou Inc.
Three months ago, the two panies were involved in a copyright dispute. On December 12, Tudou charged Youku. with illegally airing the entertainment series, Kangxi is ing. Tudou was the only pany which had rights to the series. In response, Youku filed a lawsuit(诉讼) against Tudou, claiming the pany was broadcasting more than 50 Youku-owned TV series.
According to analysts, the deal came out of the market battle between the two panies. Each spent so much money buying licensed content that they ended up in the red last year. “Funding pressures are the main reason for the deal,” said Shi Jialong, a Hong Kong-based analyst with CLSA Asia-Pacific Markets. “After the merger, there might be a fall in copyright purchase prices, which is good for the industry in the short term.”
The new pany will face petition from Web portals(门户网站) providing similar services. Youku owned 21.8 percent of Chin’s online video market in the last quarter of last year and Tudou 13.7 percent, but Sohu. followed close on the heels with 13.3 percent, according to domestic research pany Analysys International.
Some analysts do not feel the deal will secure the market for Youku Tudou. Shi Yu, CEO of media pany KU6, said the merger was unlikely to have a “one plus one more than two” effect. In his opinion, video-hosting sites need to find new ways of generation profit to succeed in the market.
【小题1】The main reason for Youku. Inc and Tudou Holdings Ltd to merge is that     .A.the two panies were in great demand of moneyB.they were charge with illegally airing the entertainment seriesC.the two panies created the country’s largest pany D.they intended to cut down the prices of copyrights【小题2】The underlined words “in the red” in the third paragraph mean “    ”.A.in a big fightB.in a great trouble C.at a lossD.at a distance【小题3】What do the last two paragraphs imply?A.Shi Yu doesn’t think it a good idea for the two panies to merge.B.The merger is really a win-win deal for the panies involved.C.The merger may not promise a bright future for Youku Tudou.D.The new pany will be more petitive after the merger.【小题4】Which of the following is TRUE according to the passage?A.The merge will benefit the online video industry to some degree.B.The two panies spent lots of money building video-hosting sites.C.Youku Tudou Inc currently controls half of the online video market in China.D.The new pany has taken charged of all the entertainment series.A 

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(答案→)A 
解析:
【小题1】细节题。结合“Funding pressures are the main reason for the deal,”可选出答案。
【小题2】推断词义题。结合Each spent so much money buying licensed content that they ended up in the red last year. “Funding pressures are the main reason for the deal,”可知每家都花的那么多结果最后都赔了,以至于资金压力成为合并的主要原因。at a loss亏本地。
【小题3】推断题。结合Some analysts do not feel the deal will secure the market for Youku Tudou. 可选出答案。
【小题4】细节题。结合After the merger, there might be a fall in copyright purchase prices, which is good for the industry in the short term.” 可选出答案。
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