With the rapid social development, the Internet now provides social networks that include

With the rapid social development, the Internet now provides social networks that include online movies and videos．The major television networks have much less control over your mind and their broadcasts for entertainment and, more importantly, advertising．It has long been known that television’s audience will spend more time on the Internet than watching TV．People have found another means of entertainment by going to websites which seem to satisfy their specific interests more pletely．This isn’t very good news for the television networks．
The influence of people using DVRs （Digital Video Recorder） also has led to fewer and fewer viewers watching television mercials．Market research indicates the effectiveness of TV ads is getting weaker as a result．Many DVR owners are fast forwarding and skipping television mercials．With viewers now spending an average of four times longer on the Internet and more viewers avoiding mercials, this trend isn’t good for television’s advertising revenues（收益）．
Major TV advertisers know full well that their advertising dollars on TV aren’t as an effective investment as they once were．The major players in advertising have been moving towards the Internet as a serious alternative means of advertising．
For thousands of people involved in Internet marketing, it’s history-making to share the revenue that previously all went to major television networks．There’s already a group of Internet marketers being paid a larger amount of advertising revenue．These are everyday people that work usually from home on their own．Advertisers can direct their advertising to websites where viewer types are more likely to be interested in their product or service．
The development of the Internet and its role and change in our lives cannot be pared to any other form of media created throughout the history of mankind．
【小题1】People are going to websites for entertainment because     ．A．they’d like to follow the last trendB．there are fewer mercialsC．there are more movies and videosD．they can choose what meets their particular needs【小题2】We can learn from the second paragraph that     ．A．viewers are bored with television mercialsB．the television viewing time should be limitedC．many television mercials are of poor qualityD．there are more mercials on DVRs than on TV【小题3】It can be inferred from the passage that     ．A．people spend time on the Internet mainly for entertainmentB．most people prefer to work at home nowadaysC．the Internet will attract more and more advertisersD．the appearance of TV changed our lives【小题4】The passage mainly tells us     ．A．the rapid social developmentB．the fast development of the Internet advertisingC．the way to advertise on the InternetD．the influence of television mercialsD