As Apple tries to maintain its growth and success in China, the world's largest smart-phone market is being even more critical. Apple's shares(股份) fell sharply as the pany's earnings for the holiday quarter through December disappointed investors.
The sales of the iPhone, which include both the iPhone 5 and older models, came in at the low end of analysts' expectations, while the pany's ine plan for the second quarter was below analysts' forecasts, though Apple is known to give conservative (保守的) forecasts.
Som'6 analysts have said that for Apple to regain its growth, the pany.needs a more aggressive strategy for markets, or more specifically for China, where the market for smart phones has been expanding more rapidly than anywhere else. In China, demand is particularly great for inexpensive phones that run on Android(安卓) operating system, sold by many Chinese phone makers as well as South Korea's Samsung Electronics Co.
But Apple says it's already enjoying strong growth in China. We saw big growth in iPhones,Chief Executive Tim Cook said. He said that the pany has been quickly expanding its sales channels in China, including the number of Apple stores. This isn't nearly what we need, we're not even close to that, but we're making great progresshe said.
In China, a big missing piece for Apple is China Mobile Ltd. , the biggest local tele carrier that doesn't yet sell the iPhone. Earlier this month, Mr. Cook met China Mobile Chairman Xi Guohua in Beijing and discussed cooperation, stirring hopes that the world's largest mobile carrier may soon start offering the iPhone.
Earlier this month, the Wall Street Journal reported that Apple is working on a lower-end iPhone that could launch as early as this year. But one possible challenge for Apple in China is that low-pricod Android-based phones are getting better in terms of quality. A report from CLSA in late November showed that many smart-phones sold at about 1,000 yuan ( $160) came with higher-reso-lution screens, better cameras and more powerful processors than phones at that price did a year earlier.
【小题1】Apple's shares dropped sharply because in December A．the iPhone wasn't popular in ChinaB．its product quality was widely criticizedC．the earnings for the holiday quarter was disappointingD．the investors were not satisfied with Apple's management【小题2】What can we learn from the passage?A．Apple tends to offer a lower sales forecast.B．China Mobile Ltd began to team up with Apple.C．Cook is pessimistic about what Apple did in China.D．Apple didn't take measures to develop Chinese market.【小题3】The author uses the report from CLSA to prove A．their prices are actually lower than a year earlierB．Apple in China has ability to deal with any problemC．low-ended Android-based phones are progressing fastD．the promotion of lower-end iPhone will face a challenge【小题4】The main purpose of the passage is to show the readers A．Apple.'s high popularity in ChinaB．the challenge Apple faces in ChinaC．the approaching failure Apple will suffer in ChinaD．Apple's aggressive strategy in its market expansionC
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(答案→)C
解析：本文讲述了著名的智能手机生产商苹果公司在中国的销售遇见了很大的挑战和影响，文章分析了苹果公司的新的对策和做法。
【小题1】C 细节题。根据第一段最后一句Apple's shares(股份) fell sharply as the pany's earnings for the holiday quarter through December disappointed investors.说明C项正确。
【小题2】A 推理题。根据第二段最后一句the pany's ine plan for the second quarter was below analysts' forecasts, though Apple is known to give conservative (保守的) forecasts.说明苹果公司向来的预期都很保守，故A正确。
【小题3】D 天天乐。根据最后3行A report from CLSA in late November showed that many smart-phones sold at about 1,000 yuan ( $160) came with higher-reso-lution screens, better cameras and more powerful processors than phones at that price did a year earlier.说明中国国内生产的低端的智能手机的质量都很好；如果苹果公司生产这样的产品，会受到很大的竞争。故D正确。
【小题4】B 主旨大意题。根据文章1,2段内容可知，苹果公司在中国遇见了较大的困难和挑战。故B正确。