What is a six-letter word that immediately es to mind when you need some information on the Internet? You probably thought of Google. But Google wasn’t always the name of the famous search engine. In fact, the original name was BackRub!
BackRub was the name two graduate students gave to the new search engine they developed in 1996. They called it BackRub because the engine used backlinks to measure the popularity of Web sites. Later, they wanted a better name — a name that suggests huge quantities of data. They thought of the word googol. (A googol is a number followed by 100 zeros.) When they checked the Internet registry of names to see if googol was already taken, one of the students misspelled the word by mistake, and that’s how Google was born.
Google is just one example of a name change in the business world. Many other panies have decided to change their names or the names of their products. Here are some more examples:
Jerry Yang and David Filo, two young puter specialists, developed a guide to Internet content in 1994. They called it “Jerry and David’s Guide to World Wide Web.” But they soon realized that this wasn’t a very catchy name, so they searched through a dictionary and found a better one: “Yahoo.”
Sometimes panies change their names because of the popularity of one of their products. In 1962, a young runner named Phil Knight started a pany called Blue Ribbon Sports. In 1971, Knight decided to design and manufacture his own brand of shoes. He named the shoes after the Greek goddess of victory — Nike. Nike shoes became so well known that Knight changed the name of the whole pany to Nike.
【小题1】According to the text, Google .A．has been famous since 1996B．is a result of a spelling mistakeC．means a number followed by 100 zeros D．is the original name of the search engine【小题2】Jerry and David changed the guide’s name to Yahoo because the original name .A．had been registeredB．had been forgottenC．was not attractiveD．was too short【小题3】The pany Nike got its name from .A．its foundersB．its customersC．its popular productsD．its advanced techniques【小题4】Which of the following can be the best title for the text? A．The name changesB．The history of GoogleC．How to choose a name?D．Why are names important?B
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(答案→)B
解析：这篇文章主要讲了各个公司名字的改变。有的是拼写错误的结果，有的是公司的名字来源于它最受欢迎的产品。
【小题1】理解题：根据When they checked the Internet registry of names to see if googol was already taken, one of the students misspelled the word by mistake, and that’s how Google was born. 可知Google是拼写错误的结果，故选B。
【小题2】细节题：根据Jerry Yang and David Filo, two young puter specialists, developed a guide to Internet content in 1994. They called it “Jerry and David’s Guide to World Wide Web.” But they soon realized that this wasn’t a very catchy name, so they searched through a dictionary and found a better one: “Yahoo.”可知他们把名字改成Yahoo，是因为最初的名字不吸引人，故选C。
【小题3】细节题：根据He named the shoes after the Greek goddess of victory — Nike. Nike shoes became so well known that Knight changed the name of the whole pany to Nike.
可知Nike公司的名字来源于它最受欢迎的产品，故选C。
【小题4】主旨题：这篇文章主要讲了名字的改变，故选A。