智慧树知到《Design Thinking for Innovation》章节测试答案

智慧树知到《Design Thinking for Innovation》章节测试答案

第1章 单元测试
1、Which stage of the design thinking process is about making ideas real, and developing a strategy to introduce them to the marketplace and/or the organization?
答案：Implementation
2、In the research on entrepreneurial innovation, these 3 C’s are linked to the ability to e up with novel and feasible ideas: .
答案：Creativity, Curiosity, Connections
3、Research shows that for people to be regularly and productively creative, they need to let ideas , so as to give their unconscious mind a chance to keep working on the problem.
答案：incubate
4、In “the Age of the Customer” experience design matters greatly, because shoppers have , according to Manish Madhvani.
答案：endless choice
5、Don Norman believes that the best approach to usability design is _.
答案：Lord Byron
6、A “wow” experience always _, according to Michael Hyatt.
答案：第一空： A
7、Creativity is hard work, and that is because it is 85% innate talent.
答案：错
8、People who are curious about other people develop this skill: .
答案：emotional intelligence
第2章 单元测试
1、“Sometimes you have to walk a mile in someone else’s shoes in order to respond creatively.” What process does this describe?
答案：Empathic design.
2、Why did Nespresso do field testing in shopping malls and hair salons?
答案：Goal was to design solution that appealed to women consumers.
3、Coursera online learning and Netflix online media streaming both offer consumers .
答案：deep personalization
4、When people participate in consumption as cultural custom, for example, buying birthday or wedding presents, this is an expression of their need for .
答案：belonging
5、Today, using empathy to drive innovation gives organizations a petitive advantage, because .
答案：few businesses are hiring specifically for emotional intelligence skills
6、When developing a new offering, “user perspective taking” involves .
答案：understanding consumer expectations including their unmet needs
7、The jobs-to-be-done innovation framework encourages us to understand exactly why consumers fall in love with their careers and pursue them for life.
答案：错
8、When an inventor bees so attached to their idea, to the point of ignoring user feedback, their arrogance will likely result in a failed project.
答案：对
第3章 单元测试
1、“Problem finding does not e easily to many people,” advises Min Basadur. Why is this?
答案：We quickly adapt to problems and then fail to notice them.
2、is the first step in problem-finding.
答案：Questioning
3、These are some examples of wicked problems: pollution, poverty, personal wellness.
答案：对
4、We can spot likely future trends by .
答案：paying close attention to today’s most popular products and services
5、Cultural trends can be triggered by the emergence of a new technology such as virtual reality, 3D printing, the Internet of Things, or artificial intelligence.
答案：对
6、To decide if what you are observing is a trend or just a fad, consider whether .
答案：it is causing people to change their behavior
7、When curators are involved in maintaining a collection of artifacts or ideas, they will ___ it.
答案：prune
8、“Before you can think out of the box, you have to start with a box,” writes Twyla Tharp. What creative process is she describing?
答案：Curation.
第4章 单元测试
1、As the conceptual economy dawns, businesses need to hire people who .
答案：All of the above.
2、Everyone is capable of “small C creativity” and it can be learned and enhanced with practice.
答案：对
3、Research by Gallup showed that many people are actively disengaged and work and would willingly switch jobs, and even take a pay cut, if they could find a position that allowed them to .
答案：be more creative
4、When management seeks to closely control what innovative employees do, which of the following is the likely result?
答案：Experimental and creative thinking will be stifled and stuffed out.
5、is another word for divergent thinking.
答案：Brainstorming
6、When engaging in divergent thinking, it is best practice to seek unusual ideas — the more strange, and wild, the better.
答案：对
7、Mind mapping helps design thinkers to .
答案：realize assumptions and spot patterns
8、Affinity diagrams are used to .
答案：sort information according to category or theme
第5章 单元测试
1、Why should designers never go to a meeting without a prototype?
答案：A prototype encourages people to engage with your idea.
2、As Laura Busche reminds us, the word “prototype” means .
答案：first impression
3、Nine times out of ten, prototyping with paper, scissors, and glue is the way to go if you want people to support your idea.
答案：错
4、What is the Wizard of Oz effect?
答案：Simulated functionality of a prototype.
5、As experts at the Nielsen Norman Group explain, there is a risk that a low-fidelity prototype may confuse test users because .
答案：they may not understand what it is, or how it works
6、What is a pretotype?
答案：Low fidelity model used in quick test experiments.
7、When prototyping products, generally a mockup will be of higher-fidelity than a wireframe.
答案：对
8、When staging social interactions as part of prototyping services, it is integral that you hire actors or persuade friends to role-play as service staff.
答案：错
第6章 单元测试
1、Best practice for user testing? Start the testing during the very first week of your project.
答案：对
2、For an impromptu prototype usability test, recruiting 3-5 users is sufficient to provide actionable feedback.
答案：对
3、Asking a test user, “Who might want to use this service?” is not advised because it is a leading question.
答案：错
4、According to the UX experts at the Nielsen Norman Group, a product’s success depends on .
答案：user perceptions
5、Guerrilla usability testing always uses .
答案：think-aloud-protocol
6、If you recruit users for testing via social media platforms, think carefully about the ___ of each online channel.
答案：different demographics
7、What is a remote usability test?
答案：Testing that is conducted online rather than in-person.
8、As Tim Brown of IDEO explains, to a design thinker user behaviors are never right or wrong, but they are always .
答案：meaningful
第7章 单元测试
1、What is the benefit of a timeboxed approach to innovation, such as a design sprint?
答案：No time to be a perfectionist.
2、Research visualizations such as personas, journey maps, and mockups can do double duty as prototypes to municate your idea to stakeholders.
答案：对
3、Design sprints are best suited to this economic sector: .
答案：Actually they can, and are used in any sector.
4、The concept of the Design Sprint was popularized by ___, with the tagline “5 days from problem to solution!”
答案：Google
5、If you are running out of time on a design sprint, which step is the best one to skip?

答案：None of the above.

第一章
1、Which stage of the design thinking process is about making ideas real, and developing a strategy to introduce them to the marketplace and/or the organization?
A: Implementation
B: Inspiration
C: Investigation
D: Ideastorming
正确答案：Implementation
2、In the research on entrepreneurial innovation, these 3 C’s are linked to the ability to e up with novel and feasible ideas: .
A: Communication, Creativity, Connectivity
B: Curiosity, Commerce, Community
C: Community, Curation, Creativity
D: Creativity, Curiosity, Connections
正确答案：Creativity, Curiosity, Connections
3、Research shows that for people to be regularly and productively creative, they need to let ideas , so as to give their unconscious mind a chance to keep working on the problem.
A: personify
B: evaporate
C: incubate
D: metamorphose
正确答案：incubate
4、In “the Age of the Customer” experience design matters greatly, because shoppers have , according to Manish Madhvani.
A: joy and delight
B: more friends
C: endless choice
D: new ideas
正确答案：endless choice
5、Don Norman believes that the best approach to usability design is _.
A: multidisciplinary
B: virtual
C: gamified
D: luxurious
正确答案：multidisciplinary
6、A “wow” experience always _, according to Michael Hyatt.
A: petes on price
B: has cultural relevance
C: makes brands world class
D: exceeds all expectations
正确答案：exceeds all expectations
7、Creativity is hard work, and that is because it is 85% innate talent.
A:对
B:错正确答案：错
8、People who are curious about other people develop this skill: .
A: synchronicity
B: serendipity
C: emotional intelligence
D: empathic intuition
正确答案：emotional intelligence
第二章
1、“Sometimes you have to walk a mile in someone else’s shoes in order to respond creatively.” What process does this describe?
A: Impulse purchases.
B: Social networking.
C: Serendipity.
D: Empathic design.
正确答案：Empathic design.
2、Why did Nespresso do field testing in shopping malls and hair salons?
A: Most high-end cafes do not serve espresso in pods.
B: Journey maps show most coffee is consumed in these spaces.
C: Goal was to design solution that appealed to women consumers.
D: Beauty and fashion are important parts of the coffee experience.
正确答案：Goal was to design solution that appealed to women consumers.
3、Coursera online learning and Netflix online media streaming both offer consumers .
A: multimodal engagement
B: deep personalization
C: earned media
D: WOW experience
正确答案：deep personalization
4、When people participate in consumption as cultural custom, for example, buying birthday or wedding presents, this is an expression of their need for .
A: belonging
B: safety
C: acplishment
D: novelty
正确答案：belonging
5、Today, using empathy to drive innovation gives organizations a petitive advantage, because .
A: it is easy to fool consumers with kindness
B: there is no research to prove that empathy makes good business sense
C: feeling sorry for customers is always a good idea
D: few businesses are hiring specifically for emotional intelligence skills
正确答案：few businesses are hiring specifically for emotional intelligence skills
6、When developing a new offering, “user perspective taking” involves .
A: taking users out for lunch or dinner to ask them how they are feeling
B: understanding consumer expectations including their unmet needs
C: stacking and bundling solutions to cover all possible problem bases
D: identifying which celebrities are most popular for the target audience
正确答案：understanding consumer expectations including their unmet needs
7、The jobs-to-be-done innovation framework encourages us to understand exactly why consumers fall in love with their careers and pursue them for life.
A:对
B:错
正确答案：错
8、When an inventor bees so attached to their idea, to the point of ignoring user feedback, their arrogance will likely result in a failed project.
A:对
B:错
正确答案：对
第三章
1、“Problem finding does not e easily to many people,” advises Min Basadur. Why is this?
A: People move through life without noticing the little things.
B: We quickly adapt to problems and then fail to notice them.
C: Most people must stay focused on work, family, and health.
D: There are actually very few problems in the world.
正确答案：
2、 is the first step in problem-finding.
A: Incubation
B: Curation
C: Shadowing
D: Questioning
正确答案：
3、These are some examples of wicked problems: pollution, poverty, personal wellness.
A:对
B:错
正确答案：
4、We can spot likely future trends by .
A: developing multiperspectivity skills
B: examining the research literature and scientific evidence
C: paying close attention to today’s most popular products and services
D: asking children about their pain points and purchase preferences
正确答案：
5、Cultural trends can be triggered by the emergence of a new technology such as virtual reality, 3D printing, the Internet of Things, or artificial intelligence.
A:对
B:错
正确答案：
6、To decide if what you are observing is a trend or just a fad, consider whether .
A: celebrities are endorsing it
B: it appeals to both toddlers and seniors
C: it is truly novel and original
D: it is causing people to change their behavior
正确答案：
7、When curators are involved in maintaining a collection of artifacts or ideas, they will ___ it.
A: prune
B: love
C: sell
D: advertise
正确答案：
8、“Before you can think out of the box, you have to start with a box,” writes Twyla Tharp. What creative process is she describing?
A: Curation.
B: Communication.
C: Connected consumption.
D: Cultural relevance.
正确答案：
第四章
1、As the conceptual economy dawns, businesses need to hire people who .
A: think logically and understand linear thinking
B: have artistic vision and creative aptitudes
C: are adaptable and tolerate ambiguity
D: All of the above.
正确答案：
2、Everyone is capable of “small C creativity” and it can be learned and enhanced with practice.
A:对
B:错
正确答案：
3、Research by Gallup showed that many people are actively disengaged and work and would willingly switch jobs, and even take a pay cut, if they could find a position that allowed them to .
A: be more creative
B: learn on the job
C: take Fridays off
D: bring their pets to the office
正确答案：
4、When management seeks to closely control what innovative employees do, which of the following is the likely result?
A: More feasible ideas are produced with true product-solution fit.
B: Experimental and creative thinking will be stifled and stuffed out.
C: Curious outsiders will seek to infiltrate and steal trade secrets.
D: New supports for creative innovation are developed across the organization.
正确答案：
5、 is another word for divergent thinking.
A: Curating
B: Interviewing
C: Shadowing
D: Brainstorming
正确答案：
6、When engaging in divergent thinking, it is best practice to seek unusual ideas — the more strange, and wild, the better.
A:对
B:错
正确答案：
7、Mind mapping helps design thinkers to .
A: make data-driven decisions
B: solve wicked problems once and for all
C: realize assumptions and spot patterns
D: All of the above.
正确答案：
8、Affinity diagrams are used to .
A: analyze the feasibility of a proposed solution
B: sort information according to category or theme
C: poll stakeholders to determine their motivations
D: observe potential future users in their natural environment
正确答案：
第五章
1、Why should designers never go to a meeting without a prototype?
A: Most people don’t know how to prototype.
B: They need to maintain their creative reputation.
C: Prototypes are a good way to craft something you love.
D: A prototype encourages people to engage with your idea.
正确答案：
2、As Laura Busche reminds us, the word “prototype” means .
A: low fidelity
B: first impression
C: creative thinking
D: co-created solution
正确答案：
3、Nine times out of ten, prototyping with paper, scissors, and glue is the way to go if you want people to support your idea.
A:对
B:错
正确答案：
4、What is the Wizard of Oz effect?
A: Fantasy fiction approach to innovation.
B: Simulated functionality of a prototype.
C: Design thinking for children.
D: Business storytelling with a twist.
正确答案：
5、As experts at the Nielsen Norman Group explain, there is a risk that a low-fidelity prototype may confuse test users because .
A: they will feel embarrassed for the amateurish designer
B: they expected to have a product demo, not a test
C: they may not understand what it is, or how it works
D: it may appear to be a finished product, so need need for feedback
正确答案：
6、What is a pretotype?
A: Low fidelity model used in quick test experiments.
B: Model of future product created with 3D printer.
C: A facsimile of the real prototype.
D: Construction built by users themselves.
正确答案：
7、When prototyping products, generally a mockup will be of higher-fidelity than a wireframe.
A:对
B:错
正确答案：
8、When staging social interactions as part of prototyping services, it is integral that you hire actors or persuade friends to role-play as service staff.
A:对
B:错
正确答案：
第六章
1、Best practice for user testing? Start the testing during the very first week of your project.
A:对
B:错
正确答案：
2、For an impromptu prototype usability test, recruiting 3-5 users is sufficient to provide actionable feedback.
A:对
B:错
正确答案：
3、Asking a test user, “Who might want to use this service?” is not advised because it is a leading question.
A:对
B:错
正确答案：
4、According to the UX experts at the Nielsen Norman Group, a product’s success depends on .
A: low prices
B: the USP
C: user perceptions
D: proximity marketing
正确答案：
5、Guerrilla usability testing always uses .
A: furry animals
B: think-aloud-protocol
C: double-blind method
D: makerspaces
正确答案：
6、If you recruit users for testing via social media platforms, think carefully about the ___ of each online channel.
A: cost of using
B: aesthetics
C: mobile privacy
D: different demographics
正确答案：
7、What is a remote usability test?
A: Testing that is conducted online rather than in-person.
B: Testing with people who are only remotely related to you.
C: Testing conducted at a location other than your home or office.
D: Testing of a far-fetched idea with a very low (remote) chance of success.
正确答案：
8、As Tim Brown of IDEO explains, to a design thinker user behaviors are never right or wrong, but they are always .
A: personal
B: meaningful
C: surprising
D: delightful
正确答案：
第七章
1、What is the benefit of a timeboxed approach to innovation, such as a design sprint?
A: Employees appreciate firm schedules.
B: Get to know teammates intimately.
C: Produces half-baked ideas.
D: No time to be a perfectionist.
正确答案：
2、Research visualizations such as personas, journey maps, and mockups can do double duty as prototypes to municate your idea to stakeholders.
A:对
B:错
正确答案：
3、Design sprints are best suited to this economic sector: .
A: education, specifically in college and universities
B: Actually they can, and are used in any sector.
C: entertainment industry including filmmaking
D: engineering product and system design
正确答案：
4、The concept of the Design Sprint was popularized by ___, with the tagline “5 days from problem to solution!”
A: Uber
B: Apple
C: Google
D: Amazon.
正确答案：
5、If you are running out of time on a design sprint, which step is the best one to skip?
A: User testing.
B: Prototyping.
C: Mapping UX.
D: None of the above.
正确答案：