The first Starbucks coffee shop opened in 1971 in downtown Seattle, Washington, in the Uni

发布时间:2020-08-16 19:41:13

The first Starbucks coffee shop opened in 1971 in downtown Seattle, Washington, in the United States. It was a small coffee shop that roasted its own coffee beans. The coffee shop’s business did well, and by 1981 there were three more Starbucks stores in Seattle.
Things really began to change for the pany in 1981. That year, Howard Schultz met the three men who ran Starbucks. Schultz worked in New York for a pany that made kitchen equipment. He noticed that Starbucks ordered a large number of special coffee makers, and he was curious about the pany. Schultz went to Seattle to see what Starbucks did , and he liked what he saw. He wanted to bee part of the pany. In 1982, the original Starbucks owners hired Schultz as the pany’s head of marketing.
In 1983, Schultz traveled to Italy. The unique atmosphere of the espresso(浓咖啡) bars there caught his eye. To Schultz it seemed that Italians spent their daily lives in three places: home, work , and coffee bars . His experience in Italy gave Schultz a new idea for Starbucks back in Seattle.
Schultz created an atmosphere for Starbucks coffee shops that was fortable and casual, and customers everywhere seemed to like it. Between 1987 and 1992, Starbucks opened 150 new stores---and that was only the beginning. As a matter of fact, by the year 2000, three new Starbucks stores opened somewhere around the world every day!
Today, Starbucks has thousands of stores, including stores in twenty-six countries. One thing that helps make Starbucks succeed in cities outside the United Stateds is the way Starbucks works with local stores and restaurants. By working together with a store already in the city, Starbucks gains an understanding of customers in the city.  This understanding helps Starbucks open stores in the right locations for their customers.
【小题1】What is the main topic of the reading?A.how Starbucks has grownB.Starbucks’ customersC.what Starbucks makesD.how Starbucks makes its coffee【小题2】Which is true about Starbucks’ first ten years of business?A.It grew very quicklyB.It was run by Howard SchultzC.It was a small panyD.It made special coffee makers【小题3】Who is Howard Schultz?A.a coffee seller from New YorkB.the man who changed the panyC.an Italian coffee makerD.one of the original owners of the pany【小题4】About how many new Starbucks opened in 1999?A.3B.150C.300D.more than 1000【小题5】What helps Starbucks succeed in places outside the United States? A.opening restaurants in just a few locations each year.B.only selling locally produced coffee beansC.working with other major coffee-making paniesD.learning about local customers.A 

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