基础训练篇（15）As well as reaching the right audience with the right technique, advertisers must

基础训练篇（15）
As well as reaching the right audience with the right technique, advertisers must also place their ads in the right medium. Obviously, cost will play     (1)     big part in this decision. Television adverts are expensive to make     (2)    to show. You have to be a big corporation with a big budget to afford television ads. Advertisements in newspapers, on the other hand, are     (3)    cheaper.
As well as worrying about the expense, advertisers must also consider     (4)_ media are most appropriate for their product and which their target audience is most likely to see or hear.     (5)    most cars have radios, ads broadcast via radio can reach a lot of drivers very     (6)    (easy). For this reason,     (7)_would be appropriate to use radio to advertise goods and services relating to cars. _(8)    , it would be no use     (9)_     (advertise) products on radio if the ad relies on visual effects. Television adverts are great for generating emotional responses to a product, but magazines and newspapers can have     (10)_     details.a       (2)   and   (3)   much    (4)  which       (5)­­Because