Oprah Winfrey, born in 1954, is all American talk show host, best known for her multi-award-winning talk show. She is also, according to some assessments, the most influential woman in the world. It's no surprise that her endorsement(认可)can bring overnight sales fortune that defeats most, if not all, marketing campaigns. The star features about 20 products each year On her “Favorite Things” show. There’s even a term for it: the Oprah Effect.
Her television career began unexpectedly. When she was 16 year old, she had the idea of being a journalist to tell other people’s stories in a way that made a difference in their lives and the world. She was on television by the time she was 19 years old. And in 1986 she started her own television show with a continuous determination to succeed at first.
TIME magazine wrote, “People would have doubted Oprah Winfrey’s swift rise to host of the most popular talk show on TV. In a field dominated by white males, she is a black female of big size. As interviewers go, she is no match for Phil Donahue. What she lacks in journalistic toughness, she makes up for in plainspoken curiosity, rich humor and, above all understanding. Guests with sad[stories to tell tend to bring out a tear in Oprah’s eye. They, in turn, often find themselves exposing things they would not imagine telling anyone, much less a national TV audience.”
“I was nervous about the petition and then I became my own petition raising the bar every year, pushing, pushing, pushing myself as hard as I knew. It doesn't matter how far you might rise. At some point you are bound to fall if you’re constantly doing what we do, raising the bar. If you're constantly pushing yourself higher, higher the law of averages, you will at some point fall. And when you do, I want you to know this, remember this: there is no such thing as failure. Failure is just life trying to move us in another direction” as Oprah addressed graduates at Harvard on May 30, 2013.
【小题1】The Oprah Effect refers to A．the effect on a businessB．the power of Oprah’s opinionsC．the impact on talkshowsD．the assessment of Oprah’s talk show【小题2】What can be inferred about Oprah’s television career?A．She once gave up on her choiceB．Her swift success has been expected.C．It lives up to her parents’ expectation. D．She must have been challenged by white males.【小题3】The message from Oprah to graduates at Harvard is that .A．success es after failureB．failure is nothing to fearC．there is no need to set goals too high D．pushing physical limits makes no sense【小题4】Which of the following best describes Oprah Winfrey?A．Dull and pushy.B．Honest but tough.C．Caring and determined.D．Curious but weak.A
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(答案→)A
解析：生于1954年，奥普拉·温弗瑞是美国著名的脱口秀主持人。同时，她也是最具影响力的女性。得到奥普拉认可的商品很可能一夜售罄，这比任何的市场宣传手段都更有效。
【小题1】根据第一段“It's no surprise that her endorsement(认可)can bring overnight sales fortune that defeats most, if not all, marketing campaigns.”可知，得到奥普拉·温弗瑞认可的东西可能会一夜售罄，能打败几乎所有的市场宣传手段，这就是奥普拉效应，故选A。
【小题2】根据第三段“People would have doubted Oprah Winfrey’s swift rise to host of the most popular talk show on TV. In a field dominated by white males”可知，人们，尤其是男性白种人，怀疑过奥普拉的迅速成名，故选D。
【小题3】根据第四段“there is no such thing as failure. Failure is just life trying to move us in another direction”可知，奥普拉认为，生活中没有失败这样的东西，所谓的失败只是生命在指引你 换一个方向前行，故选B。
【小题4】根据第二段“with a continuous determination to succeed at first”和第三段“Guests with sad[stories to tell tend to bring out a tear in Oprah’s eye.”可知，奥普拉意志坚定，对嘉宾的经历有同情心，故选C。