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Ⅴ.任务型阅读（10分）
Packaging is an important form of advertising. A package can sometimes motivate(促动) someone to buy a product. For example, a small child might ask for a breakfast food that es in a box with a picture of a TV character. The child is more interested in the picture than in breakfast food. Pictures for children to color or cut out, games printed on a package, or a small gift inside a box also motivate many children to buy products or to ask their parents to buy for them.
Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in a plain container might cost less，people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product.
The size of a package also motivates a buyer. Maybe the package had “Economy Size” or “Family Size” printed on it. This suggests that the larger size has the largest amount of product for the least money. But that is not always true. To find it out, a buyer has to know how the product is sold and the price of the basic unit.
The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that.
Title: 71.
Means
Examples
Consumers’ opinions
Facts or
purposes
Consumer’s necessary consideration
Cover packaging
Pictures
Economic/
costing less
78. They many children to buy products
⑴Selling ways
⑵Basic unit 80.
⑶The product inside
Games
Small 73.
Reusable containers
Glasses
76.
The cost of product includes that of the containers.
74.
Package
72.
Family Size
The larger size has the largest amount of product for the least 77.
Not always 79.
75. Size
71. Packaging 72. size 73.gifts 74. Dishes 75. Economy
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(答案→)71. Packaging 72. size 73.gifts 74. Dishes 75. Economy
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