Supermarket Morrisons today announced to launch an online shopping operation within two years in a move to catch up with its web-savvy rivals. The UK's fourth biggest supermarket said Morrisons. would offer grocery and non-food products but would take time to build from zero.
As part of its online development, Morrisons - the only one of the Big Four grocers to have a significant internet business - revealed it had invested £32 million in a 10% stake of a New York-based online grocer. The announcement came as Morrisons posted a 13% increase in underlying pre-tax profits of £869 million in the year to January 30.
Morrisons is implementing a growth strategy which is focused on expanding its e-merce business and moving into the convenience store market. It has earmarked £3 billion in investment over the next three years. The supermarket floated the idea of launching its own website last year and today is the first firm mitment to realising that goal.
Last month, the pany took its first major step to launching an online operation with the acquisition of internet retailer Kiddicare for £70 million. The pany said this move, along with the 10% strategic stake in American online grocer FreshDirect announced today, would help it launch its own website in the future. FreshDirect was launched in 2002 and serves 600,000 customers in New York, New Jersey and Connecticut. The deal will see Morrisons chief executive Dalton Philips join the pany's board.
Morrisons also revealed it would open three convenience stores, around 3,000 sq ft in size, in July under the name M Local. The shops will be located in Morrisons' heartland in the north of England, in neighbourhoods around the M62 motorway. The pany said the convenience business was the second-fastest growing part of the market. Rival models include Tesco Metro and Sainsburys Local.
【小题1】FreshDirect severs 600,000 customers in .A．ConnecticutB．New JerseyC．New YorkD．certain states【小题2】Which would help Morrisons launch its own wesbsite in the future?A．Taking measures to beat its rivals as quickly as it couldB．Offering enough grocery and non-food products from zeroC．Building more convenience stores and market in the United StatesD．Launching an online operation with the acquisition of interest retailer【小题3】Which of the following would be the best title of the passage?A．Morrisons Has Many Business RvialsB．Morrisons Will Launch an Online OperationC．Morrisons Switches to Run Online ShoppingD．Morrisons Wants to Establish BranchesD
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(答案→)D
解析：文章讲述的主要是Morrisons将要介入网购及其细节问题。
【小题1】细节题。根据第四段倒数2,3行serves 600,000 customers in New York, New Jersey and Connecticut.说明ABC三个州都是太的顾客的范围，故D正确。
【小题2】D 细节题。根据第四段1,2行he pany took its first major step to launching an online operation with the acquisition of internet retailer Kiddicare for £70 million以及第四行would help it launch its own website in the future.说明D的说法是正确的。
【小题3】B 主旨大意题。根据文章主题段第一段说明文章讲述的主要是Morrisons将要介入网购。