Not too long ago, a Chicago brewery (酿造厂) introduced a new beer that was supposed to be th

发布时间:2020-08-16 19:11:44

Not too long ago, a Chicago brewery (酿造厂) introduced a new beer that was supposed to be the least fattening(making people fat) on the market. It was lighter, so they called it LITE. Only two months after the new beer had been on sale, however, strange new ads appeared in the Chicago newspapers. They read ’LITE Tastes Soapy’. The public, of course, was confused. Who wanted a beer that tasted like soap(肥皂), even if it was non-fattening?   
The new ads weren’t talking about LITE beer, however. They were for a product of the LITE Soap Company. The president of the LITE Soap Company, Mrs Ruth Ascott, was very upset with the brewery for taking the name of her high-powered detergent (洗涤剂) and using it as the name of a new beer. LITE Soap had had the same name for 53 years. She wrote to the brewery, insisting that they should not use the word LITE in their beer ads. The brewery replied that they could—and would—because beer and soap were so different. They planned to ignore the ’LITE Tastes Soapy’ ads, since the public knew which LITE was which.
Mrs Ascott then wanted to plan a new campaign. The ads would read ’LITE Is Wonderful for Washing Clothes’.
【小题1】It is clear that     .
A. the Chicago brewery was sure the soap pany would add to its fame
В. the LITE Soap Company is happy to know the name of the beer
С. the ad ’LITE Tastes Soapy’ did harm to LITE the beer
D. the brewery was not surprised at all to see the ad ’LITE Tastes Soapy’
【小题2】It seems that    .
A.  the new beer may lose weight         В.  the brewery was right
С.  making ads is not difficult           D.  most beer makes us fat
【小题3】When the ad ’LITE Tastes Soapy’ es out,     .
A. the beer sold well on the market     
В. it confused some consumers of the beer
С. people thought the beer was the least fattening
D. people began to like the product from LITE Soap Company
【小题4】We may conclude that    .
A. neither of the two products sells well
В. both the two panies get on very well
С. the brewery did wrong to the LITE Soap Company
D. it was wrong of the soap pany to have LITE as her own name
【小题5】When the public read the ad in the last paragraph, they     .
A. might wash their clothes with the beer       В. are likely to stop to buy the beer
С. might be more confused than ever before     D. may find out which LITE was whichC 

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(答案→)C 
解析:
【小题1】推理题:从文章第一段的句子:They read ’LITE Tastes Soapy’. The public, of course, was confused. Who wanted a beer that tasted like soap(肥皂), even if it was non-fattening?说明这个广告对啤酒的广告是有害的。选C
【小题1】推理题:从高第一句话:Not too long ago, a Chicago brewery (酿造厂) introduced a new beer that was supposed to be the least fattening(making people fat) on the market.这种啤酒最不可能让人发胖,说明一般的啤酒会让人发胖。选D
【小题1】细节题:从第一段的句子:The public, of course, was confused. Who wanted a beer that tasted like soap(肥皂), even if it was non-fattening?说明人们对这个广告很困惑。选 B
【小题1】推理题:从第二段的句子:LITE Soap had had the same name for 53 years. 可知肥皂已经用life这个名字53年了,说明是啤酒厂做错了。选C
【小题1】从最后一段的广告词可知是:life用来洗衣服很好。这是公众会和啤酒混淆。选C
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