英语翻译发展策略 1.差异化市场定位策略ZARA品牌定位能成功区隔市场,其关键在于能贴近消费者需求以及充分整合区域资源.ZARA是“中低价位却拥有中高级质量”的国际性流行服饰品牌,以中高消费者为主要客户族群,让低价服装也可以像高价服装一样入时好看,以满足消费者追求流行不需要花大钱的心理需求.2.全球运筹营运策略ZARA运用西班牙、葡萄牙廉价的生产资源以及邻近欧洲的地缘优势,大幅降低产品制造与运输成
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The development strategy of
1. The differentiation market positioning strategy
ZARA brand positioning can successfully separate the market, the key is to close to the consumer demand and the full integration of regional resources. ZARA is low price have advanced quality in the international fashion brands, medium to consumers as the main customer groups, to cheap clothing can also like high-priced clothes style good-looking, don't need to spend a lot of money to meet consumer pursuit of popular psychological needs.
2. Global logistics operating strategy
Application of ZARA of Spain, Portugal, cheap production resources, geographical advantages, to the neighboring European dramatically reduce product manufacturing and transportation costs, promote goods shelves aging and master the JIT trend in time, is it can provide consumer favorite cheap and fine products of the key reasons.
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