To advertise effectively today, you must abandon the old-school idea of “reaching the masses”. All advertising is local and personal. The key to effective advertising today is to focus on the 45 .
Some are the 46 ways every advertiser could work out. You can print a specific offer of your goods or service on door-hangers and place them on doorknobs in your area. Door-hangers on doorknobs will produce results in direct 47 about the strength of your offer. If you need to reach the drivers, flyer (宣传单) under windshield (挡风玻璃) wipers may have better effect than door-hangers. Imagine, how 48 if you hire someone to be a walking ad or launch a T-shirt advertising, 49 , you can print your products on T-shirts of your 50 . In the early 1970s “Hamp Baker says Drive with Care” was spray-painted on cars, which was a public service ad. Ever since, spray-painted sign has bee more and more 51 .
More grand ways are as follows: virtual showroom. Build a website to 52 a virtual showroom. Use it when people call to ask 53 about your pany, your products or your services. Also you can even use an old slide projector to put on a nighttime show. They’re 54 effective, and in the long run, cheap. Nothing is quite as powerful as a public 55 that seizes the public’s attention. You can invite a band to give a performance. 56 , you can hire famous models to show it vividly.
Nothing screams “expert” quite as loudly as a book written about a subject. You simply can’t 57 the power of your name on the cover of a book. You might only sell a few copies online, but the copies you give away in your town will make you a fortune. You won’t make money on the book. You’ll make it because of the book.
Of course, word-of-mouth is the best way to promote your 58 . Friends and past customers remend your products to their family, friends and colleagues. Word-of-mouth works because the 59 is based on previous positive experiences.
【小题1】A．personB．productC．individualD．style【小题2】A．specialB．monC．amusingD．normal【小题3】A．descriptionB．decisionC．discussionD．permission【小题4】A．surprisingB．funnyC．impressiveD．amazing【小题5】A．that is B．at the same timeC．as a resultD．on occasion【小题6】A．customersB．employersC．consumersD．employees【小题7】A．expensiveB．usualC．popularD．meaningless【小题8】A．refer toB．serve asC．stand forD．use as【小题9】A．locationB．business-hoursC．salaryD．details【小题10】A．unbelievablyB．consequentlyC．accidentallyD．occasionally【小题11】A．speechB．sportC．debateD．performance【小题12】A．For exampleB．MoreoverC．HoweverD．To be exact【小题13】A．createB．guessC．imagineD．think【小题14】A．productionB．reflectionC．consciousnessD．business【小题15】A．informationB．relationshipC．pronunciation D．achievementC
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(答案→)C
解析：今天，要想做广告有效，你必须抛弃旧的教条的“面向大众化”的观念。现在所有的广告都有地域性和私人化的特点。如今有效做广告的关键是聚焦在个人。方法很多，你可以把广告插在住户加的门环上，或者车的挡风玻璃上。用灯箱或印在衣服上或者。还可以在网上建立虚拟展厅，或者请一些名人当街表演。当然口碑是最好的宣传。
【小题1】考查名词在语境中的用法辨析。如今有效做广告的关键是聚焦在个人。person 人；product 产品；individual 个人； style 风格。结合前一句话，故选C。
【小题2】考查形容词在语境中的用法辨析。有一些是每一个做广告的人都能解决的普遍做法。special；特别的；mon 普遍的； amusing 有趣的；normal 正常的。根据every advertiser一词判断，选B。
【小题3】考查名词在语境中的用法辨析。环形门环的门吊架会把你提供的东西的优点直接地展现出来。description描述；decision 决定；discussion 讨论；permission允许。两者结合，故选A。
【小题4】考查形容词在语境中的用法辨析。想像一下，如果你雇一个人做走动着的广告或者做一个T恤衫的广告，会给人留下多么深刻的印象。surprising令人惊奇的；funny 好玩的； impressive 印象深刻的； amazing令人惊奇的。故选C。
【小题5】考查短语在语境中的用法辨析。也就是说，你可以把你的产品印在T-恤衫上。that is 也就是说；at the same time 同时； as a result 结果； on occasion 有时。本句是对前一句的想法的具体实施。故选A。
【小题6】考查名词在语境中的用法辨析。也就是说，你可以把你的产品印在顾客T-恤衫上。customers顾客；employers 雇主 ；consumers 消费者； employees雇员。和your有关的应该是顾客更好。故选D。
【小题7】考查形容词在语境中的用法辨析。从那以后，喷漆标志就变得越来越流行了。expensive昂贵的；usual 通常的；popular 流行的；meaningless 毫无意义的。故选C。
【小题8】考查动词短语在语境中的用法辨析。建一个网站用作虚拟展厅。refer to 参考；serve as 作为……服务。强调的是服务性的、暂时性的；stand for 代表；use as 用作……，强调用途。故选B。
【小题9】考查名词在语境中的用法辨析。使用它当人们打电话询问关于你的公司、产品或服务的细节时。location 位置；business-hours 营业时间；salary 工资；details 细节。故选D。
【小题10】考查副词在语境中的用法辨析。这些方法都是令人难以置信地有效，而且长远来看很便宜。unbelievably令人难以置信地；consequently 结果；accidentally偶然地；occasionally 偶尔。结合后一句判断，选A。
【小题11】考查名词在语境中的用法辨析。没什么能和当众表演节目更吸引公众的注意力的了。speech讲话；sport 运动； debate 讨论； performance 表演。结合后面的解释，故选D。
【小题12】考查连词在语境中的用法辨析。你可以邀请一个乐队来表演。比如，你可以雇一些著名的模特来生动地展示它。For example例如；Moreover 而且；However 但是；To be exact 准确的说。故选B。
【小题13】考查动词在语境中的用法辨析。你简直不能想象你的名字印在书的封面上的力量。create 创造；guess 猜测；imagine 想象；think 思考。故选C。
【小题14】考查名词在语境中的用法辨析。当然口碑是推动你的生意的最好的办法。production 生产；reflection 反映；consciousness 意识；business 生意。故选D。
【小题15】考查名词在语境中的用法辨析。口碑管用是因为这些信息是以先前的积极的经历为基础的。information信息；relationship 关系；pronunciation 发音；achievement 成就。故选A。