Lego, the inventor of those colorful bricks that have inspired kids’ imaginations world-wide, has celebrated its 50th anniversary.
On January 28, 1958, a man named Godtfred Kirk Christiansen created the plastic building bricks that can now be found in almost every child’s toy box. The simple building block has bee one of the most well-known and popular toys around the world.
The Lego brick continues to be very attractive, because it allows children, and others, to develop their creativity and imagination, said Charlotte Simonsen, a spokeswoman of the Danish Lego pany.
The pany’s building brick allows an infinite number of links. With just two bricks there are 24 different links, and with six, there are 915 million possibilities, according to Lego.
A half-century after its creation, more than 400 million children and adults spend five billion hours a year putting the bricks together and pulling them apart. Also, the bricks made today can still interlock with those made in 1958.
Lego bricks are not just child’s play: they also attract the interest of adults. South Korean adventurer, Heo Young-Ho, who climbed Mount Everest in 1987, left a Lego toy behind in the snow during his climb.
After its great success Lego experienced a severe crisis at the end of the 1990s, hit hard by fierce petition from electronic games. This so-called Toy of the Century then suffered a dark period that lasted several years.
With great efforts, the pany began to prosper again, and in 2006 it earned about 1.5 billion dollars in 130 countries. Seven boxes of Lego are now sold every second around the world, and 19 billion bricks are produced each year: enough to encircle the Earth five times！
【小题1】The Lego bricks have remained popular in the past 50 years as a result of .A．attracting many children worldwideB．brought imagination to the children worldwideC．making the children and even adults worldwide creative and imaginativeD．having infinite links that bring many imagination【小题2】The author gave the example of South Korean adventurer Heo Young-Ho in order to prove that .A．Heo Youn-Ho also loved playing Lego bricksB．the Lego bricks made him a mountain climberC．the Lego bricks not only interest children but also adultsD．the Lego bricks are a must when on goes on an adventure【小题3】It can be inferred from the text that .A．there are 915 different links with just 6 bricksB．the Lego Bricks Company has made a lot of money from the people worldwideC．the Lego Bricks can’t pare with puter gamesD．the bricks made today don’t change much pared with those made in 1958【小题4】The underlined word “hit” in the seventh paragraph means .A．defeated in a fight or a petitionB．have a crash in an accident or a fightC．get known through a songD．attack somebodyin a fight【小题5】The main idea of the story is that .A．Lego bricks: brilliant past and struggling futureB．Lego bricks: an attraction of both children and adultsC．Lego bricks: making creativity and imaginationD．Lego bricks: making billions of money every yearC
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(答案→)C
解析：随着科技的迅猛发展，电子游戏开始成为二十一世纪主流娱乐休闲方式之一，然而，传统玩具“乐高”彩色积木却顽强地抵御住了来自电子游戏的竞争。日前，丹麦“乐高”公司为这种传统玩具迎来了五十周年庆典。
【小题1】细节理解题。从文章第二段可知it allows children, and others, to develop their creativity and imagination，因此选C。
【小题2】推理判断题。作者在第六段为了证实“乐高”积木老少皆宜的事实，引用了韩国登山家Heo Young-Ho也喜爱玩“乐高”积木的例子。
【小题3】推理判断题。文章第五段说the bricks made today can still interlock with those made in 1958，从中可以推断五十年过去了，“乐高”积木的风格没有多大的变化。这或许是它的持久魅力所在吧。
【小题4】词义考查题。hit在本文中的意思为“失败，输给对手”。
【小题5】主旨大意题。本文介绍了“乐高”积木五十年的辉煌历史，但面对电脑游戏的激烈竞争，“乐高”还有很艰难的路要走。