Why Doesn’t Anybody Copy Apple?Apple’s products are the envy of the world. They have been

 Why Doesn’t Anybody Copy Apple?
Apple’s products are the envy of the world. They have been spectacularly successful and are widely imitated, if not copied. The minute Apple crystallizes a product, everyone knows how to pete. This idea that the basis of petition is set by Apple and then the race is on to climb the path of improvement is unquestionable. When Apple releases a product that defines a category or dramatically changes the structure of an industry, it bees obvious what needs to be built. But what I wonder is why everyone wants to copy Apple’s products but nobody wants to copy being Apple?
I can think of two reasons. Firstly, Apple is not worth copying because it’s not successful; secondly, Apple’s success cannot be copied because it is a magical process.
There is a great deal of evidence for the first hypothesis. The idea of Apple being successful is not something reflected in its stock price. Being valued lower than the average pany in the S&P（标准普尔）500 indicates that to whatever degree Apple was successful in the past, it’s not seen by the vast majority of observers as successful in the future. Why should one bother copying Apple if it results in being punished with a low valuation? If one works really hard at innovation and then that innovation bees moditized（商品化）very quickly, why should one bother?
When innovation practitioners are asked what makes Apple successful,the answers regarding the cause of this success border on the mythical.The climax of this hypothesis is the “chief-sorcerer”theory of success which places one magician,like Steve Jobs,in charge of casting all the right spells（符咒）
What about Apple’s own opinion of what makes it tick? Tim Cook refers to a great team and integration of hardware, software and services as unique Apple advantages. It’s a better explanation. Integration is something that can take a long time, but it is possible with great effort. A few panies are starting to make moves in that direction, but efforts are half-hearted. There is no “move the Earth” panic to bee an integrated pany from Samsung, Google or Microsoft.
My own suspicion is that Apple is more aware of what makes it special than it lets out. However, as Tim points out, it’s not a formula. It’s plex, it’s subtle, but it’s not magic. It’s a process that requires a degree of faith and courage.
【小题1】When a new product of Apple es out, often it     .A．starts a revolution of an industryB．ruins an industry dramaticallyC．puts itself in an unbeatable positionD．is soon overtaken by imitated products【小题2】According to the passage, other panies don’t “copy being Apple” because     .A．Apple is not a successful panyB．they have no access to relevant resourcesC．it’s hard to find a magician like Steve JobsD．being Apple takes more than time and efforts【小题3】We can infer from Para.5 that     .A．other panies are dedicated to integrationB．Apple itself is fully aware of its unique advantagesC．Apple will hold the leading position in this industryD．other panies don’t have a great team as Apple does【小题4】What does the author think of Tim Cook’s statement?A．DoubtfulB．AcceptableC．Unbelievable D．DisappointingA