Online grocery shopping was counted as the next great innovation to make our lives easier. In China more than 3,000 websites offer the service, but none have turned a profit.
Xiang Nian has had a hard day at the office but at least she can skip the trip to the grocery store. A text message on her phone lets her know the order she placed earlier in the day has been delivered to a locker outside her apartment.
It’s really convenient for an office worker like me. My fresh products are waiting for me when I get home and can start cooking. No need to go to the supermarket any more, Xiang says.
One of the largest online supermarkets in Wuhan is Just-easy Fresh Produce. Over the past 3 years, the pany has developed its online retail grocery business by guaranteeing fresh produce and an innovative delivery system. They've installed thousands of lockers in munitieshttp:// / around downtown Wuhan.
We get an average of 8,000 orders per day. That's the most in China, I'm proud of it. We have placed over 20 thousand lockers in more than half of the munities in Wuhan and we plan to expand to all of them. Many e-merce giants, like Taobao, are talking about cooperation with us, Jie Xiaofeng, manager of Wuhan Just-easy Agricultural Science & Technology Co., says.
While Just-easy may have thousands of customers, a staff of almost 300 and 40 delivery trucks, it's still operating in the red.
There are over 3,000 panies selling fresh products online in China. But none is making a profit. It will take them at least 3 years before they make a profit. The major challenge is the cost of delivery. But they do have many advantages. The price of their goods is lower than the supermarkets, professor He Dehua at Huazhong Agricultural University, says.
A number of China's e-merce giants are making moves into online grocery sales, with Taobao opening an online platform it calls Cainiao. And traditional retailers(零售店) including Wal-Mart and Carrefour are also looking to start selling their produce online.
Many big B2C e-merce players usually take fresh farm produce as the last category to add to their offerings. But now more and more large businesses have set their eyes on the industry. They want to prove the fresh food market is definitely suited to online sales.
【小题1】What is the main idea of the passage?A．The online grocery shopping is making our life easier.B．Just-easy Fresh Produce is a pioneer of the online retail grocery business.C．Conventional retailers are facing challenges.D．None of the online grocery supermarkets has made a profit.【小题2】The underlined part “it's still operating in the red” probably means .A．the present situation of the pany makes them angryB．the pany is not making a profitC．the pany is very popular with customersD．the staff of the pany are aggressive【小题3】What can we learn from the last two paragraphs?A．The fresh food market is definitely suited to online sales.B．Fresh farm produce is the last category that people will buy online.C．Online grocery sales have drawn the attention of e-merce giants.D．Traditional retailers choose to sell their produce on Cainiao.【小题4】What’s the author’s attitude towards online grocery shopping?A．Pessimistic.B．Indifferent.C．Objective.D．Supportive.D
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(答案→)D
解析：文章介绍了网上购买新鲜农贸产品是快捷、方便、便宜的，但至少三年才会产生利润，目前各网络销售新鲜农贸公司都没有盈利。
【小题1】推理题：根据文章第一段第二句“In China more than 3,000 websites offer the service, but none have turned a profit.”在中国超过3000的网站提供的服务,但都没有盈利。由此可知在线销售新鲜农贸产品公司不会有盈利。故选D。
【小题2】推理题： 划线部分句意是公司亏本运营。只有B项公司不盈利与句意相符。故选B。
【小题3】推理题：根据后两段内容可知国内国外的电子商务公司把目光放在新鲜农贸商品的在线销售上。故选C。
【小题4】推理题：根据文章内容可知作者列举新鲜农贸商品在线销售的优势，也举例说明的目前不盈利的状态，由此可知作者的态度是客观的。故选C。